Reading Rainbow (Official)

Welcome to the official home of Reading Rainbow on YouTube! Enjoy clips from the Classic TV Series.

Reading Rainbow® first launched in 1983 as a children’s television series designed to encourage reading. Creators WNED-Buffalo, Lancit Media Productions, and Great Plains National Instructional Television ultimately produced 155 episodes over the next 26 years, becoming the third longest running children's TV series in US history.

The show ended in 2009, after earning a remarkable 26 Emmys, the Peabody Award and more than 200 other broadcast awards.

Reading Rainbow ® and its logo are registered trademarks of Western New York Public Broadcasting Association (WNED-Buffalo).